Vodyssey Intelligence

90-Day Income Report

Cross-platform lead quality analysis — HubSpot CRM + GoHighLevel

Jan 2 – Apr 2, 2026 HubSpot + GHL Generated by Scarlett
100
Total Leads
GHL applications
698
Strategy Calls
522 with income
$480
Avg EPC (Booked)
3-month average
$175K
Median Capital
56 reported
22
Strong Leads
24% of scored
2
Capital, No Income
2% hidden value

Sales Efficiency — Earnings Per Call

Marketing delivers consistent lead quality. Sales conversion is the variable.

01
January
Lowest
EPC (Booked) $317
EPC (Taken) $706
Show Rate Implied ~45%
02
February
Best Month
EPC (Booked) $648
EPC (Taken) $1,528
Show Rate Implied ~42%
vs Jan (Booked) +104% ↑
03
March
Declined
EPC (Booked) $475
EPC (Taken) $1,386
Show Rate Implied ~34%
vs Feb (Booked) -27% ↓
Marketing Is Stable
Lead quality (income distribution) has been consistent month over month — the same mix of $300K+ and under-$100K leads is flowing in. The funnel is generating qualified opportunities at a predictable rate. Marketing isn't the problem.
Sales Conversion Is the Variable
EPC (Booked) swung from $317 → $648 → $475 across the same lead quality. That's a 2x variance driven entirely by sales execution — show rates, close rates, and deal sizes. February proved the ceiling is high. January and March show the floor when execution slips.
Month EPC (Booked) EPC (Taken) Implied Show Rate MoM Change (Booked) Conversion Gap
January $317 $706 ~45% — $389
February $648 $1,528 ~42% +104% ↑ $880
March $475 $1,386 ~34% -27% ↓ $911
The Conversion Gap Is Growing
The gap between EPC (Booked) and EPC (Taken) widened from $389 in Jan → $880 in Feb → $911 in March. This means when reps actually get on calls, they're closing bigger deals — but fewer leads are showing up. March had the highest per-call-taken earnings ($1,386) but the lowest show rate (~34%). The #1 lever right now is show rate, not close rate.

Financial Readiness Score

Income (50%) + Capital (50%) — normalized to $300K ceiling
22 24%
Strong (70+)
Likely qualified — high income and/or capital
16 17%
Moderate (40–69)
Potential — may need deeper qualification
21 23%
Light (20–39)
Lower readiness — nurture sequence
33 36%
Low (<20)
Unlikely to convert — filter early

Capital × Income Matrix

GHL leads only — 100 total
54
Income + Capital
Median: $138K inc / $175K cap
2
Capital Only (No Income)
Median capital: $250K
36
Income Only (No Capital)
Median income: $50K
8
Neither Reported
8% of total leads
Hidden Value: 2 leads have capital but no income data
These leads reported $250K median capital available to invest. 2 of them have $100K+ capital. Without the capital field, these would look like dead leads. Consider routing them to reps who can qualify based on investment readiness rather than income alone.

Month-over-Month Trends

Month GHL Leads HS Calls GHL Med. Income HS Med. Income GHL Med. Capital $300K+ (GHL) Under $100K (GHL) Fin. Readiness EPC (Booked) EPC (Taken)
Jan 2026 0 271 — $133K — 0 (—) 0 (—) — $317 $706
Feb 2026 0 240 — $175K — 0 (—) 0 (—) — $648 $1,528
Mar 2026 86 184 $50K $150K $175K 19 (24%) 40 (51%) 33 $475 $1,386
Apr 2026 14 3 $50K $250K $125K 3 (27%) 7 (64%) 21 — —
01

Jan 2026

0 GHL leads · 271 HS calls
GHL Income (0 leads)
$500K+
$300K–$499K
$200K–$299K
$100K–$199K
$50K–$99K
Under $50K
HubSpot Income (202 calls)
$500K+
20
$300K–$499K
27
$200K–$299K
41
$100K–$199K
51
$50K–$99K
41
Under $50K
22
GHL Capital (0 leads)
No capital data
02

Feb 2026

0 GHL leads · 240 HS calls
GHL Income (0 leads)
$500K+
$300K–$499K
$200K–$299K
$100K–$199K
$50K–$99K
Under $50K
HubSpot Income (185 calls)
$500K+
19
$300K–$499K
33
$200K–$299K
34
$100K–$199K
49
$50K–$99K
24
Under $50K
26
GHL Capital (0 leads)
No capital data
03

Mar 2026

86 GHL leads · 184 HS calls
GHL Income (79 leads)
$500K+
$300K–$499K
19
$200K–$299K
$100K–$199K
20
$50K–$99K
40
Under $50K
HubSpot Income (134 calls)
$500K+
17
$300K–$499K
22
$200K–$299K
20
$100K–$199K
29
$50K–$99K
30
Under $50K
16
GHL Capital (48 leads)
$500K+
$200K–$499K
17
$100K–$199K
12
$50K–$99K
19
$10K–$49K
Under $10K
04

Apr 2026

14 GHL leads · 3 HS calls
GHL Income (11 leads)
$500K+
$300K–$499K
3
$200K–$299K
$100K–$199K
1
$50K–$99K
7
Under $50K
HubSpot Income (1 calls)
$500K+
$300K–$499K
$200K–$299K
1
$100K–$199K
$50K–$99K
Under $50K
GHL Capital (8 leads)
$500K+
$200K–$499K
3
$100K–$199K
1
$50K–$99K
4
$10K–$49K
Under $10K

Insights & Takeaways

Capital Unlocks Hidden Qualified Leads
2 leads (2%) reported no income but have capital to invest — median $250K. 2 of these have $100K+ capital. These are retirees, business owners, or asset-rich individuals who would be filtered out by income-only qualification. The Financial Readiness Score captures them by weighting capital equally.
HubSpot vs GHL: Data Completeness Gap
GHL captures income on 90% of leads (90/100) via structured form fields. HubSpot only has parseable income on 75% of strategy calls (522/698). GHL also captures capital — a dimension HubSpot doesn't have at all. For lead scoring, GHL is the single source of truth.
Income Distribution Skews Low
Across all GHL leads with income data: 52% report under $100K income. Only 24% are $300K+. But when you add capital into the Financial Readiness Score, 22 leads (24%) score as "Strong" — nearly 0% more than income alone would identify.
Low-Readiness Leads Are Costly
33 leads (36%) score below 20 on Financial Readiness — low income AND low/no capital. These leads are unlikely to convert and consume rep time. Consider auto-routing them to a nurture sequence instead of booking strategy calls. At ~$284/scheduled call (from March data), filtering even half of these saves $5K in call costs.

Methodology

Data Sources: GHL form submissions (application data with income + capital fields) and HubSpot CRM meetings (strategy calls with income parsed from pre-call form in meeting body).

Date Range: January 2 – April 2, 2026 (90 days). GHL data starts ~March 22 due to CRM migration timeline.

Deduplication: GHL submissions deduped by contactId. HubSpot filtered to meetings with "strategy" in title.

Financial Readiness Score: Blends income (50%) and capital (50%), each normalized to a $300K ceiling. If only one metric is available, it receives 100% weight. Score 0–100.

Income Parsing: GHL income is from structured form brackets (mapped to midpoints). HubSpot income is parsed from free-text meeting body HTML (lower bound of ranges).

Capital Parsing: GHL only. Bracket values mapped to midpoints. Not available in HubSpot.

Generated by Scarlett · April 3, 2026
Vodyssey Intelligence · HubSpot CRM + GoHighLevel · Confidential