Vodyssey Intelligence

90-Day Income Report

Cross-platform lead quality analysis — HubSpot CRM + GoHighLevel

Jan 2 – Apr 2, 2026 HubSpot + GHL Generated by Scarlett
100
Total Leads
GHL applications
698
Strategy Calls
522 with income
$50K
Median Income
GHL (90 parsed)
$175K
Median Capital
56 reported
22
Strong Leads
24% of scored
2
Capital, No Income
2% hidden value

Financial Readiness Score

Income (50%) + Capital (50%) — normalized to $300K ceiling
22 24%
Strong (70+)
Likely qualified — high income and/or capital
16 17%
Moderate (40–69)
Potential — may need deeper qualification
21 23%
Light (20–39)
Lower readiness — nurture sequence
33 36%
Low (<20)
Unlikely to convert — filter early

Capital × Income Matrix

GHL leads only — 100 total
54
Income + Capital
Median: $138K inc / $175K cap
2
Capital Only (No Income)
Median capital: $250K
36
Income Only (No Capital)
Median income: $50K
8
Neither Reported
8% of total leads
Hidden Value: 2 leads have capital but no income data
These leads reported $250K median capital available to invest. 2 of them have $100K+ capital. Without the capital field, these would look like dead leads. Consider routing them to reps who can qualify based on investment readiness rather than income alone.

Month-over-Month Trends

Month GHL Leads HS Calls GHL Med. Income HS Med. Income GHL Med. Capital $300K+ (GHL) Under $100K (GHL) Fin. Readiness
Jan 2026 0 271 — $133K — 0 (—) 0 (—) —
Feb 2026 0 240 — $175K — 0 (—) 0 (—) —
Mar 2026 86 184 $50K $150K $175K 19 (24%) 40 (51%) 33
Apr 2026 14 3 $50K $250K $125K 3 (27%) 7 (64%) 21
01

Jan 2026

0 GHL leads · 271 HS calls
GHL Income (0 leads)
$500K+
$300K–$499K
$200K–$299K
$100K–$199K
$50K–$99K
Under $50K
HubSpot Income (202 calls)
$500K+
20
$300K–$499K
27
$200K–$299K
41
$100K–$199K
51
$50K–$99K
41
Under $50K
22
GHL Capital (0 leads)
No capital data
02

Feb 2026

0 GHL leads · 240 HS calls
GHL Income (0 leads)
$500K+
$300K–$499K
$200K–$299K
$100K–$199K
$50K–$99K
Under $50K
HubSpot Income (185 calls)
$500K+
19
$300K–$499K
33
$200K–$299K
34
$100K–$199K
49
$50K–$99K
24
Under $50K
26
GHL Capital (0 leads)
No capital data
03

Mar 2026

86 GHL leads · 184 HS calls
GHL Income (79 leads)
$500K+
$300K–$499K
19
$200K–$299K
$100K–$199K
20
$50K–$99K
40
Under $50K
HubSpot Income (134 calls)
$500K+
17
$300K–$499K
22
$200K–$299K
20
$100K–$199K
29
$50K–$99K
30
Under $50K
16
GHL Capital (48 leads)
$500K+
$200K–$499K
17
$100K–$199K
12
$50K–$99K
19
$10K–$49K
Under $10K
04

Apr 2026

14 GHL leads · 3 HS calls
GHL Income (11 leads)
$500K+
$300K–$499K
3
$200K–$299K
$100K–$199K
1
$50K–$99K
7
Under $50K
HubSpot Income (1 calls)
$500K+
$300K–$499K
$200K–$299K
1
$100K–$199K
$50K–$99K
Under $50K
GHL Capital (8 leads)
$500K+
$200K–$499K
3
$100K–$199K
1
$50K–$99K
4
$10K–$49K
Under $10K

Insights & Takeaways

Capital Unlocks Hidden Qualified Leads
2 leads (2%) reported no income but have capital to invest — median $250K. 2 of these have $100K+ capital. These are retirees, business owners, or asset-rich individuals who would be filtered out by income-only qualification. The Financial Readiness Score captures them by weighting capital equally.
HubSpot vs GHL: Data Completeness Gap
GHL captures income on 90% of leads (90/100) via structured form fields. HubSpot only has parseable income on 75% of strategy calls (522/698). GHL also captures capital — a dimension HubSpot doesn't have at all. For lead scoring, GHL is the single source of truth.
Income Distribution Skews Low
Across all GHL leads with income data: 52% report under $100K income. Only 24% are $300K+. But when you add capital into the Financial Readiness Score, 22 leads (24%) score as "Strong" — nearly 0% more than income alone would identify.
Low-Readiness Leads Are Costly
33 leads (36%) score below 20 on Financial Readiness — low income AND low/no capital. These leads are unlikely to convert and consume rep time. Consider auto-routing them to a nurture sequence instead of booking strategy calls. At ~$284/scheduled call (from March data), filtering even half of these saves $5K in call costs.

Methodology

Data Sources: GHL form submissions (application data with income + capital fields) and HubSpot CRM meetings (strategy calls with income parsed from pre-call form in meeting body).

Date Range: January 2 – April 2, 2026 (90 days). GHL data starts ~March 22 due to CRM migration timeline.

Deduplication: GHL submissions deduped by contactId. HubSpot filtered to meetings with "strategy" in title.

Financial Readiness Score: Blends income (50%) and capital (50%), each normalized to a $300K ceiling. If only one metric is available, it receives 100% weight. Score 0–100.

Income Parsing: GHL income is from structured form brackets (mapped to midpoints). HubSpot income is parsed from free-text meeting body HTML (lower bound of ranges).

Capital Parsing: GHL only. Bracket values mapped to midpoints. Not available in HubSpot.

Generated by Scarlett · April 2, 2026
Vodyssey Intelligence · HubSpot CRM + GoHighLevel · Confidential